If you’re a W-2 employee with a side hustle, you’ll want to pay close attention to this blog post, and share it with some friends who are in the same boat. I know that entrepreneurship looks cool and sexy on Instagram, but it’s very important to manage your expectations around how your time and money will be spent in building your business. You’ll either pay in time, or money, but it will cost something to have a successful business. There’s no way around it. Credit: Malvesti

What’s the difference between earned media and paid media, and why does it matter anyway? There is a pretty significant difference...

The media industry is reeling from another round of layoffs, which could mean delays in responses to your pitches. But delay is not denial!