Why Marketing Materials Matter

Think fast! An online magazine wants expert response to a major news story that broke today.

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This is great! Now's my chance to share my expertise and reach my target customers!

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True, your brand could get some much-needed attention locally and it could bring in better clients by showing thought leadership.

But wait… The magazine needs your pitch by 9:00 tomorrow morning. You have a nice headshot, but you'll need a little more to break through the pack of experts submitting quotes for the article.

This is when a nice, crisp Electronic Press Kit (EPK) or one-sheet comes in handy. They're résumés for your brand, and if done right, you'll have an edge on your competition.

Here's an example of a one-sheet that I created for the vegan, cruelty-free skincare brand Bella by Tina Foy.

I use one-sheets when pitching my clients to the media all of the time, and you should be doing it, too!

If your brand is without a one-sheet or EPK, you owe it to yourself to have one designed - even if you're not going to use a publicist to pitch you. Let's start the conversation and get you your marketing materials within 2 business days!

(This post was sponsored by Bella by Tina Foy.)

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If you'd like help getting in touch with the media to bring awareness to your brand, get in touch with Danielle today. She has more than 20 years of communications industry expertise from reporting to editing to public relations and media relations.